Responsibilities

• Develop, manage, and optimize paid media campaigns across:
• TikTok Shop Ads
• Meta Ads (Facebook & Instagram)
• Amazon Ads
• Google Ads / AdWords
• Own day-to-day campaign management, including campaign creation, targeting, budgeting, bidding, optimization, and reporting.
• Develop strategies to increase customer acquisition, revenue, ROAS, and overall marketing efficiency.
• Monitor campaign performance and identify opportunities for growth and optimization.
• Analyze key performance metrics including CAC, ROAS, CTR, CVR, CPM, CPC, AOV, and LTV.
• Conduct ongoing testing of audiences, creatives, messaging, offers, landing pages, and campaign structures.

Requirements

• Bachelor’s degree required.
• 2–5 years of paid media/performance marketing experience.
• Prior paid media management experience with a CPG, supplement, health & wellness, or consumer brand is required.
• Demonstrated experience managing paid campaigns across Meta, TikTok, Google, and/or Amazon.
• Strong understanding of performance marketing and customer acquisition.
• Experience managing meaningful advertising budgets and optimizing toward measurable business outcomes.
• Strong analytical and problem-solving skills.
• Ability to interpret data and turn insights into actionable strategies.
• Strong communication and organizational skills.
• Comfortable working in a fast-paced, entrepreneurial environment.

Preferred

• Experience with TikTok Shop and affiliate-driven commerce.
• Experience scaling a DTC brand.
• Experience with supplement, nutrition, fitness, or health & wellness products.
• Familiarity with Shopify, Amazon Seller Central, Google Analytics, and other e-commerce/performance marketing tools.
• Experience working directly with founders or small executive teams.
• Strong understanding of creative strategy and what makes social advertising content convert.