Responsibilities

• Full ownership of paid social strategy and execution on TikTok Ads Manager and Meta Ads Manager (Instagram)
• Campaign buildout: audience segmentation, targeting strategy, funnel structure, and bid optimization
• Creative briefing and direction in collaboration with our social media manager to ensure ad creatives are built to convert
• Systematic A/B testing of creatives, copy, audiences, and landing pages
• Budget management and spend pacing to maximize return on ad spend
• Scaling winning campaigns while maintaining target ROAS and CAC thresholds
• Weekly and monthly reporting on key metrics: ROAS, CAC, CPM, CTR, CPC, and revenue attributed to paid
• Shopify and analytics integration to ensure accurate conversion tracking and attribution
• Staying current on TikTok and Meta algorithm changes, ad formats, and platform best practices

Requirements

• 4+ years of hands-on performance marketing experience with a proven track record driving ecommerce sales
• TikTok Ads Manager and Meta Ads Manager (Instagram) Deep expertise in
• Strong command of ecommerce performance metrics: ROAS, CAC, CPM, CTR, CPC, LTV, and conversion rate
• Experience managing and scaling paid budgets for DTC or ecommerce brands
• Proficiency with Shopify and ecommerce conversion tracking and attribution tools
• Ability to brief and direct creative strategy even if you are not producing content yourself
• Analytical mindset with the ability to pull insights from data and act on them quickly
• Comfortable using AI tools such as Claude, ChatGPT, or similar to accelerate research, reporting, and campaign workflows
• Self-directed and able to operate independently with minimal oversight
• Experience in jewelry, fashion, beauty, or lifestyle ecommerce is a strong plus

Preferred

• A freelance media buyer or performance marketer who has scaled paid social for a DTC or ecommerce brand
• Someone who is obsessed with the numbers and treats every dollar of ad spend as their own
• Comfortable working closely with a content creator and briefing them on what types of creatives are needed
• Proactive about flagging what is and is not working and coming with recommendations, not just reports
• Looking for a long-term engagement with a growing brand where results are recognized and rewarded