Responsibilities

• You will be responsible for day-to-day media buying and optimization in platform, including campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization.
• You will partner closely with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch new campaigns, unlock new audiences, and rapidly test and iterate across messaging, targeting, and channel mix.
• Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
• Scale Upstart’s HELOC performance marketing engine, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
• Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
• Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
• Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.

Requirements

• 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
• Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
• Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
• Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
• Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key

Preferred

• Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
• Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
• Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources