Responsibilities

• Quickly launching and testing new creatives tied to product drops
• Identifying winning ads and scaling them into evergreen performers
• Continuously refreshing campaigns to avoid creative fatigue
• Running structured A/B tests across creatives, audiences, and offers
• This is not a static ad account. It is a dynamic system that requires speed, decisiveness, and constant iteration.
• Plan, execute, and aggressively scale paid media campaigns to drive customer acquisition, engagement, and retention across digital advertising platforms.
• Daily responsibilities include building and optimizing campaigns, analyzing performance metrics, and identifying opportunities to improve ROI.
• Operating within a fast-moving drop calendar and adapting campaigns quickly to new product launches and creative cycles.
• Collaboration with design, content, and analytics teams will be essential, along with staying up to date on emerging marketing trends and technologies.

Requirements

• Proficiency in paid advertising platforms such as Google Ads, Facebook Ads, and TikTok
• Expertise in data analytics, campaign performance evaluation, and A/B testing
• Experience in crafting ad copy, designing calls-to-action, and optimizing user engagement strategies
• Strong understanding of e-commerce platforms and DTC marketing strategies
• Excellent project management, communication, and team collaboration skills
• Proven track record of managing and scaling paid media campaigns with measurable ROI
• Ability to think strategically while maintaining strong attention to detail
• Experience working with high creative volume and rapid testing environments, such as frequent product launches or drops

Preferred

Benefits