Responsibilities

• Platform-Native Operator: You live inside Display and CTV ad platforms. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, reviewing MMP data, and optimizing performance in real time rather than strategizing from a distance.
• Execution Over Theory: You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move.
• Technical Ownership: You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering.
• Signal Density Obsession: You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data.
• Conversion Systems Thinker: You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it.
• Experimentation Mindset: You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t.
• Growth Through Performance: You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale.

Benefits

• - 100% health premiums covered
• - 99% dental & vision covered
• - 401(k) with 4% company match
• - HSA + $1,080 annual company contribution
• - $50/monthly company contribution to employee transit
• - $27/day lunch stipend when working from our NYC office
• - $35/day dinner stipend when working from the NYC office after 6:30pm