Dbjourney

Performance Marketing Manager

New York, USA (On-site)

$85K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance marketing across paid channels to grow revenue and ROAS for a fast-growing consumer brand.

  • Must-have: 4–7+ years in performance marketing with proven ROI/ROAS track record across Google, Meta, LinkedIn, or TikTok.
  • Standout: Cross-functional collaboration with Content, E‑commerce, and Analytics for attribution and optimization.

Job Description

Responsibilities

  • Plan, launch, and manage performance marketing campaigns across channels such as paid search, paid social, display, and programmatic.
  • Develop and execute data-driven acquisition strategies to achieve growth and revenue targets.
  • Manage campaign budgets and allocate spend to maximize return on ad spend (ROAS).
  • Monitor campaign performance and continuously optimize for key metrics such as CPA, CAC, CTR, and conversion rate.
  • Conduct A/B testing across creatives, landing pages, and audience targeting.
  • Use analytics tools to generate insights and identify growth opportunities.
  • Manage and optimize campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant networks.
  • Partner with Content, E-commerce, and Development team to optimize for SEO and AiEO in the US
  • Explore and test new acquisition channels and emerging platforms.
  • Build dashboards and performance reports to track campaign results and marketing KPIs.
  • Present insights and recommendations to stakeholders and leadership.
  • Use data to guide marketing strategy and investment decisions.
  • Work with creative teams to develop high-performing ad creatives.
  • Partner with product, CRM, and lifecycle marketing teams to improve conversion and retention.
  • Collaborate with analytics teams to ensure accurate attribution and tracking

Requirements

  • 4–7+ years of experience in performance marketing, paid media, or growth marketing
  • Strong experience managing campaigns on platforms such as Google Ads, Meta, LinkedIn, or TikTok
  • Proven track record of scaling campaigns while maintaining strong ROI/ROAS
  • Strong analytical skills and experience with tools such as Google Analytics, Looker, Tableau, or similar
  • Experience with A/B testing, conversion optimization, and attribution models
  • Proficiency in Excel/Sheets and data analysis
  • Excellent communication and stakeholder management skills

Preferred

  • Experience in e-commerce, SaaS, or high-growth startups
  • Familiarity with SEO and AiEO growth strategies
  • Familiarity with marketing automation and CRM platforms
  • Experience with SQL, marketing data pipelines, or advanced analytics
  • Knowledge of landing page optimization and CRO tools

Benefits

  • The opportunity to work with a passionate and international team.
  • A dynamic, fast-paced work environment where your input makes a real impact.
  • Competitive compensation and benefits package.
  • Employee discounts on Db products.
  • A supportive culture that values work-life balance, with flexibility and understanding to help you perform your best both inside and outside of work.