Associate Director of Social Performance
Townsquare Ignite
Dallas, TX (Remote)
$130K/yr - $150K/yrAgencyFull-timeSenior level5+ years exp.
2 hrs ago
Performance Marketing Manager
USA (On-site)
Salary Not AvailableMid Level6+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-channel paid media campaigns for fitness and wellness clients, owning strategy, execution, and ROI.
- Own end-to-end multi-channel paid media campaigns across Meta, Google, YouTube, and programmatic channels.
- Must-have: 6+ years in performance marketing with multi-channel, full-funnel experience.
- Standout: Budget management up to $500K/mo with direct client-facing strategy input.
Job Description
Responsibilities
- Design and manage cross-channel acquisition campaigns across Meta, Google (Search, Display, PMAX), YouTube, Programmatic, OTT/CTV, and Streaming Audio.
- Lead the media mix, budget allocation, and campaign calendar across clients in fitness, IV therapy, performance, recovery, and wellness verticals.
- Drive conquesting strategies that target competitor audiences using 1st and 3rd party data and CRM retargeting.
- Own day-to-day performance across:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn, TikTok, Snapchat (as needed by client vertical)
- Programmatic, OTT/CTV, Streaming Audio
- Set up and manage tracking infrastructure : UTM-tagged URLs, Meta & Google pixels, conversion APIs, GA4 event tracking, and VAST tags.
- Conduct A/B tests, multivariate creative testing, landing page experiments , and analyze funnel performance drop-offs to improve ROI.
- Build layered segmentation models using first-party CRM data, third-party foot traffic data, and interest-based signals to precisely reach and convert high-value prospects.
- Architect campaign structures mapped to Brightside’s funnel framework (Awareness, Consideration, Conversion, Retention).
- Activate retargeting, lookalikes, and persona-based audience builds using real behavioral signals across platforms.
- Build and manage dashboards (Looker Studio, GA4, SuperMetrics) that measure:
- Spend pacing
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Lead Quality & Funnel Conversion Rates
- Lead weekly and monthly reporting in collaboration with client strategy and account teams—delivering clear, actionable insights to internal stakeholders and clients.,Present campaign performance in client meetings (virtual and on-site) with clarity, authority, and proactive recommendations.
Requirements
- 6+ years in performance marketing or paid media management, with multi-channel and full-funnel experience.
- Proven ability to manage $50K–$500K monthly ad budgets, optimize campaigns, and deliver below-benchmark CPL/CPA.
- Strong grasp of digital ad platforms, CRM tools, marketing automation, and campaign measurement frameworks.
- Data-driven and detail-obsessed, with experience building UTM structures, GA4 tracking, pixel architecture, and attribution reporting.
- Exceptional communicator with client-facing presentation skills and the ability to translate performance into strategy.
- Experience in competitive conquesting, localized targeting, or fitness/wellness/healthcare marketing strongly preferred.
- Ad Platforms: Google Ads, Meta Ads, YouTube, LinkedIn, TikTok
- Tracking & Analytics: GA4, Google Tag Manager, Looker Studio, SuperMetrics
- CRM/Automation: HubSpot, GoHighLevel, Klaviyo, Segment
- Elite attention to detail. You check every pixel and every decimal.
- Relentless focus on outcomes, not effort. You don’t just run ads, you drive results.
- Deep analytical curiosity. You love digging into data to find the why behind performance.
- Tactical calm and clarity. You don’t guess, you know. And when you don’t, you find out.
- Strong time management. You can balance campaign execution with strategic thinking.
Preferred
- Experience in competitive conquesting, localized targeting, or fitness/wellness/healthcare marketing strongly preferred.
Brightside Marketing
Brightside Marketing Solutions helps businesses develop strategies to take their marketing and business to the next level. We have worked with clients to create and enhance their overall online presence, grow their social media presence, break in to new markets, and most importantly drive sales. Being a marketing strategy agent, we focus at a high level to understand the most important aspects to drive your business growth rather than focusing on just one aspect. There's a magic formula to the success of your company and if all components aren't working correctly then the desired outcome, ie more sales and business, will not be feasible. If you're curious to learn some ways to take your business to the next level either online or even at a local level, reach out to us for a no-obligation review.
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