Responsibilities

• Architect, launch, and optimize campaigns across paid social, search, shopping, display, CTV, affiliate, and emerging formats.
• Operate confidently within Google Ads, Meta Ads Manager, Pinterest, TikTok, etc.; hands-on daily.
• Develop testing frameworks for audiences, creative, ad experiences, and bid strategies.
• Allocate budgets with confidence and precision-maximizing performance, protecting margin, and strengthening LTV without losing style.
• Stay ahead of best practices, trends, and channel shifts, turning insights into action.
• Serve as the day-to-day partner with the Digital platform partners across all paid programs.
• Bring internal direction and storytelling to life through smart, performance-forward execution.
• Keep communication flowing between what's happening inside the brand and what's happening inside each paid channel.
• Analyze performance using Northbeam, GA4, Domo, MMM tools, Shopify Plus data, and platform reporting (Meta, Google, etc.).
• Build hindsight reports and creative recaps that make insights clear, actionable, and inspiring.
• Decode attribution and incrementality to guide budget allocation and forecast accuracy.
• Partner with CRM on retention strategies that drive frequency, higher LTV, and healthier file performance.
• Translate brand storytelling into paid experiences that convert.
• Work closely with Creative, Brand, CRM, and Merchandising to support capsule drops, cadence evolution, and our digital-first go-to-market approach.
• Help shape creative briefs so our assets are as persuasive as they are pretty.
• Submit creative requests and track needs across channels.
• Use AI-driven tools to refresh content, accelerate learning, and scale production intelligently.
• Test, Learn, Repeat
• Build hypothesis-driven testing roadmaps.
• Optimize conversion rate, ROAS, CPA, and customer acquisition efficiency.