Responsibilities

• Maximize Marketing ROI
• Own and optimize paid acquisition across Meta Ads, Google Ads, and other digital platforms
• Continuously improve ROAS, MER, and CAC efficiency
• Monitor performance metrics daily and adjust campaigns to maximize return
• Strategic Marketing Spend Management
• Develop and execute monthly and quarterly marketing spend plans
• Allocate budget strategically across channels to drive profitable growth
• Identify opportunities to scale winning campaigns while maintaining strong margins
• Paid Media Leadership
• Manage and optimize multiple paid advertising accounts across Meta, Google, and other emerging platforms

Requirements

• Proven experience managing Meta Ads and Google Ads at scale
• Strong understanding of ROAS optimization, CAC management, and marketing efficiency metrics
• Demonstrated success increasing e-commerce revenue through performance marketing
• Deep understanding of SEO strategy and organic search growth
• Experience managing multiple advertising accounts and marketing budgets
• Strong analytical and problem-solving skills
• Comfortable working with Shopify, Google Analytics, and advertising platforms
• Ability to collaborate across teams and contribute to a positive company culture

Preferred

• A strategic thinker who treats marketing spend like an investment
• Someone who thrives on data, experimentation, and performance improvement
• A team player who enjoys collaborating with creative and leadership teams
• A marketer who wants to help grow one of the most respected brands in baseball culture

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Relocation assistance
• Vision insurance