Performance Marketing Manager

Beaverton, OR (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

An analytics-driven marketing role focused on maximizing ROI across paid channels, including Meta and Google Ads. It emphasizes ROAS, CAC efficiency, SEO defense and expansion, and cross-team collaboration to drive profitable growth. Requirements include proven experience managing Meta and Google Ads at scale and strong analytical skills.

Job Description

Responsibilities

  • Maximize Marketing ROI
  • Own and optimize paid acquisition across Meta Ads, Google Ads, and other digital platforms
  • Continuously improve ROAS, MER, and CAC efficiency
  • Monitor performance metrics daily and adjust campaigns to maximize return
  • Strategic Marketing Spend Management
  • Develop and execute monthly and quarterly marketing spend plans
  • Allocate budget strategically across channels to drive profitable growth
  • Identify opportunities to scale winning campaigns while maintaining strong margins
  • Paid Media Leadership
  • Manage and optimize multiple paid advertising accounts across Meta, Google, and other emerging platforms

Requirements

  • Proven experience managing Meta Ads and Google Ads at scale
  • Strong understanding of ROAS optimization, CAC management, and marketing efficiency metrics
  • Demonstrated success increasing e-commerce revenue through performance marketing
  • Deep understanding of SEO strategy and organic search growth
  • Experience managing multiple advertising accounts and marketing budgets
  • Strong analytical and problem-solving skills
  • Comfortable working with Shopify, Google Analytics, and advertising platforms
  • Ability to collaborate across teams and contribute to a positive company culture

Preferred

  • A strategic thinker who treats marketing spend like an investment
  • Someone who thrives on data, experimentation, and performance improvement
  • A team player who enjoys collaborating with creative and leadership teams
  • A marketer who wants to help grow one of the most respected brands in baseball culture
Baseballism logo

Baseballism

America's Brand and the official off the field brand of baseball. Baseballism specializes in premium off the field apparel and merchandise inspired by the history, class and tradition of baseball.

Founded in 2006
Portland, Oregon, USA
81 employees (10 in marketing)

Traffic Signals

Monthly Visitors
208.6K
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
31.3%
Direct
54.4%
Referral
6.2%
Social
7.4%
Paid
0.5%

Headcount Trend

Current headcount: ~81

Marketing Team

Marketing Team Size
7 (9% of company)