Responsibilities

• This is a freelance remote role for a Performance Marketing Manager, specializing in B2B lead generation.
• The role involves planning, executing, and optimizing performance marketing campaigns across various channels to generate leads and drive measurable business outcomes for our agencies marketing goals.
• The manager will be responsible for analyzing campaign performance data, managing budgets, creating reports, and continually adjusting strategies to enhance results.
• Collaboration with internal teams and staying updated on industry trends and tools will be key components of this position.

Requirements

• Expertise in performance marketing, digital advertising, and B2B lead generation
• Strong analytical skills for campaign performance tracking, data interpretation, and optimization
• Expert level experience with platforms: Google Ads, LinkedIn Ads, Meta and other performance marketing tools
• Proficient in budgeting, forecasting, and delivering ROI-driven marketing campaigns
• Knowledge of A/B testing, conversion rate optimization (CRO), and audience targeting strategies
• Excellent communication, collaboration, and project management skills
• Familiarity with CRM systems, marketing automation platforms, and analytics tools such as Google Analytics
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience)

Preferred

• Experience in the B2B software, AI, multifamily, capital groups and development a plus