Performance Marketing Manager at Alera Group, Inc. | Bloomington, MN | $80K/yr – $125K/yr

Alera Group, Inc.

Performance Marketing Manager

Bloomington, MN (Hybrid)

$80K/yr – $125K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead performance marketing for paid media and organic search, coordinating insights and execution across PPC, SEO, and CRM-aligned work.

Own end-to-end paid media and SEO programs across Google Ads, Bing, Meta, and content optimization.
Must-have: 3+ years in SEO and PPC with hands-on GA4, GTM, and large-budget campaigns.
Standout: Cross-channel experimentation and CRM/automation alignment.

Job Description

Responsibilities

Support internal stakeholders and marketing leadership by delivering data-driven insights, campaign strategy recommendations, and digital performance support
Collaborate with partners across Sales, Marketing Operations, and Compliance to ensure seamless execution of PPC, SEO, and lead-generation initiatives
Contribute to internal partner satisfaction by improving lead quality, strengthening attribution visibility, and optimizing integration between paid media, SEO, and Salesforce
Manage paid media campaigns across Google Ads, Microsoft/Bing Ads, and Meta, including Search, Performance Max, and Demand Gen campaigns
Oversee SEO activities such as keyword research, metadata optimization, content structure improvements, and search visibility monitoring through Google Search Console
Ensure accuracy, compliance, and alignment with best practices, particularly in regulated industries such as insurance, financial services, or healthcare
Leverage systems and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), AccuRanker, and A/B testing platforms like Convert
Configure and maintain conversion tracking, attribution models, tags, triggers, and dashboards to support accurate reporting and analysis
Identify opportunities to improve ROI, reduce cost per acquisition, and enhance funnel performance through data-driven insights and experimentation
Recommend A/B and multivariate testing strategies across ads, landing pages, and audience segments to drive measurable improvements
Contribute to long-term strategic planning, including channel expansion, optimization roadmapping, and improved alignment between digital marketing and CRM/automation workflows

Requirements

3+ years of SEO and PPC performance marketing experience
Proven success improving rankings, lead generation, and ROAS
Experience managing high‑budget paid search programs (7‑figure)
Hands-on experience with Google Ads, Microsoft/Bing Ads, Performance Max, Demand Gen, and Meta
Strong analytical skills and experience with GA4, GTM, and Google Search Console

Preferred

Salesforce CRM and automation experience
Experience with Convert and AccuRanker
Background in healthcare, insurance, financial services, or other regulated sectors
Experience with landing page and funnel optimization

Benefits

Alera Group offers comprehensive benefits including medical, dental, vision, life and disability coverage, 401(k), generous PTO, and more.
Work Model - This role is Hybrid
Professional Development – Alera Group Academy
Role-specific learning paths
Leadership development programs
Technical and compliance training
Industry certifications and continuing education support
Peer learning and knowledge-sharing communities

Alera Group, Inc.

Alera Group is a growing leader, reimagining the complex risk management, insurance and financial services delivery experience through intentional collaboration connecting clients to holistic solutions that protect and grow all they value most.Working collaboratively across specialties and across the country, Alera Group’s team of more than 4,400 colleagues offer unique solutions, personalized services and proactive insights to help ensure each client’s business and personal success.By harnessing the power of purposeful collaboration, our colleagues deliver clear, holistic solutions to the most complex business and personal challenges.

Founded in 2009

Deerfield, Illinois, USA

2.7K employees

www.aleragroup.com