Responsibilities

• Own the performance of paid media campaigns across Meta and Google platforms, including campaign setup and execution
• Audience targeting and segmentation
• Budget management and scaling
• Creative testing and iteration
• Analyze funnel performance and identify drop-off points
• Connect paid media performance to on-site behavior and downstream outcomes
• Partner with Product, CX, and Growth teams to improve conversion across the funnel
• Support and improve the marketing systems that enable campaign execution and lifecycle coordination
• Ensure campaigns, lead flow, and automation workflows function reliably
• Identify gaps in how systems support marketing performance and propose practical improvements