Performance Marketing Lead, Paid Search at O Positiv Health | Santa Monica, CA | $110K/yr – $130K/yr

Performance Marketing Lead, Paid Search

Santa Monica, CA (Hybrid)

$110K/yr – $130K/yrSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own Google paid search execution and optimization for a direct response e commerce brand, turning keyword, ad copy, and landing-page testing into measurable ROAS and CAC outcomes.

Google Ads strategy: own the approach, budgeting, and bid decisions across high-volume campaigns.
Performance discipline: analyze data, report insights, and drive KPI improvements with cross functional teams.

Job Description

Help drive the development of Google paid search strategies to achieve marketing objectives, including lead generation, sales, and brand visibility.
Own execution of campaign setup and optimization.
Share performance analysis to drive continuous improvements and meet key performance indicators (KPIs)
Conduct keyword research, suggest ad copy testing, and work with the e-commerce team on landing page optimization to maximize campaign performance.
Monitor and analyze campaign performance data, generate insights, and create regular reports for internal stakeholders.
Implement testing and conversion rate optimization initiatives with ecommerce team to enhance campaign effectiveness.
Help identify opportunities for expanding campaign reach and growth through innovative tactics and audience targeting.
Ensure compliance with advertising policies and guidelines set by Google and other advertising platforms.

Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
Strong, clear, timely communicator who Tailors the message and cadence to the audience
Budgetary experience including proven optimization for strong CPA/CAC goals required
Familiarity with keyword research & web analytics tools
Strong analytical skills and the ability to interpret data to make data-driven decisions
Ability to support product launches & collaborate on launch strategy with multiple stakeholders
Applicants must be currently authorized to work in the United States on a full-time basis

Startup and/or e-commerce experience is a plus
Experience navigating healthcare or restricted advertising spaces is a plus
Experience with Claude and performance report automation/dashboard creation is a plus

Flexible PTO, Sick Days, and Wellness Days
Monthly Social Hours
Medical, Vision, and Dental Coverage
401K with matching
$50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits

O Positiv Health

O Positiv Health is about feeling your best. We make vitamins for real people, in real life, with the belief that small acts of self-care produce positive outcomes. Because personal health should be effortless and intentional.

Founded in 2018

Santa Monica, California, USA

102 employees (43 in marketing)

opositiv.com