Responsibilities

• Paid Media Ownership (SEM, Paid Social, Retargeting)
• Campaign Management: Build, launch, optimize, and scale campaigns across SEM (e.g., Google Ads), paid social (e.g., Meta, TikTok), and retargeting platforms to meet acquisition and revenue goals.
• Budget Management: Manage daily and weekly budget pacing, analyze performance data, and provide actionable recommendations for budget reallocation and scaling opportunities.
• Conversion Rate Optimization (CRO): Develop and execute a landing page testing roadmap. Run structured A/B tests on creative, audiences, keywords, and offers to continuously improve conversion rates.
• Email + SMS Marketing Management
• Core Flow Maintenance: Own and optimize the performance of key automated lifecycle flows across email and SMS, including Welcome, Abandoned Cart/Checkout, Post-Purchase, and Winback/Sunset sequences.
• Campaign Execution: Draft, build, and deploy email and SMS campaigns to support promotions, product launches, and key company announcements.
• Channel Strategy: Understand the unique role of SMS in the marketing mix (higher urgency, shorter copy, opt-in rates) and tailor messaging and frequency accordingly to maximize engagement without list fatigue.
• Performance Analysis: Report on email and SMS performance (e.g., open rates, click-through rates, revenue, SMS opt-out rates) alongside paid media results, providing clear insights and data-backed next steps.
• Tracking, Hygiene & Reporting: Tracking setup (UTMs, conversion events/pixels) and regular attribution checks to ensure data accuracy and reliable reporting across all channels, including SMS.

Requirements

• 4+ years of hands-on experience in performance marketing, specifically managing SEM and/or paid social campaigns.
• A proven track record of managing budgets effectively and successfully hitting CPA/CAC and conversion rate goals.
• A strong, practical understanding of digital measurement, including UTMs, pixels/event tracking, and the tradeoffs of different attribution models.
• Experience designing and executing structured A/B tests across various campaign elements (creative, audiences, landing pages).
• A self-starter who is comfortable owning execution from start to finish in a small, fast-moving team environment.
• Proficiency with design tools like Canva or similar software for basic creative asset adjustments.

Preferred

• Mandarin language proficiency.