Responsibilities

• Paid Media Ownership (SEM, Paid Social, Retargeting): Campaign Management to meet acquisition and revenue goals.
• Budget Management: Pacing, performance analysis, and actionable reallocation recommendations.
• Conversion Rate Optimization: Landing page tests and structured A/B testing across creatives, audiences, and offers.
• Email + SMS Marketing Management: Core flow maintenance and campaign execution for promotions and launches.
• Channel Strategy: Tailor SMS messaging/frequency to maximize engagement without list fatigue.
• Performance Analysis: Report on email, SMS, and paid media with data-backed next steps.
• Tracking Hygiene: UTMs, pixels/conversion events, and attribution checks for reliable reporting.
• Performance Reporting: Weekly concise reports with metrics, tests, and insights for the team and leadership.
• Creative Collaboration: Align with Content and Social teams to source and brief assets for paid promos.

Requirements

• 4+ years of hands-on performance marketing experience managing SEM and/or paid social campaigns in e-commerce, marketplace, subscription, or lead gen.
• Proven budget management and ability to hit CPA/CAC and conversion rate goals.
• Strong practical understanding of digital measurement, UTMs, pixels/events, and attribution models.
• Experience designing and executing structured A/B tests across campaigns.
• Self-starter who can own execution start-to-finish in a fast-moving, small team.
• Proficiency with Canva or similar design tools for basic creative tweaks.

Preferred

• Bonus Points (Not Required): Mandarin language proficiency.