Responsibilities

• Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting
• Build and manage retargeting campaigns (audiences, sequencing, exclusions)
• Build landing pages and funnels from concept to launch
• Work closely with designers and developers to bring campaigns to life
• Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery
• Integrate forms with CRM and email/autoresponder platforms
• Set up and verify tracking (pixels, conversion tracking, UTMs, GA4)

Requirements

• 3+ years in performance/growth marketing
• Direct-response experience in healthcare, wellness, supplements, information publishing, or other highly regulated industries preferred
• Proven PPC management across Google and Meta
• Hands-on funnel building (ClickFunnels, GoHighLevel, Unbounce, Leadpages, WordPress/Elementor, or similar)
• Experience with form integrations, CRM/email automation, and lead delivery
• Strong attention to detail
• comfortable collaborating with designers and developers
• Familiarity with healthcare/regulated advertising compliance

Preferred

• You've managed six-figure monthly ad spend
• You've built funnels yourself, not just handed designs to others
• You think about offers and angles, not just CPC and CTR
• You enjoy launching new ideas and improving them over time
• You care about helping people and want to market ethically