Responsibilities

• PERFORMANCE MARKETING LEAD, Open Learning, to lead paid acquisition and performance execution across channels.
• This role will operate with a high degree of independence and accountability, while working in close collaboration with the Marketing team and cross-functional partners; plan, execute, optimize, and scale paid marketing initiatives across search, social, display, video, and emerging channels;
• lead channel-level paid media strategy and execution across core channels including Google Ads, Meta, LinkedIn, YouTube, display, and emerging platforms in support of MIT Open Learning’s growth objectives;
• translate growth objectives and portfolio priorities into clear media plans and testing roadmaps;
• build, launch, and optimize full-funnel campaigns across awareness, consideration, and demand capture, in coordination with on-campus partners;
• manage daily optimization across platforms, including bids, budgets, audiences, creatives, placements, and testing strategies;
• and develop and improve scalable processes to manage large budgets efficiently and reduce manual effort.

Requirements

• REQUIRED: Bachelor’s degree in marketing, analytics, or a related field; and a minimum of seven years of experience managing paid digital marketing programs with direct accountability for performance outcomes.
• The Performance Marketing Lead is required to work in person, on campus, in Cambridge, Massachusetts, two – three days per week. The in-person requirement is determined by the Vice Provost, Open Learning and is subject to change based on the needs of Open Learning and MIT.