Responsibilities

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing, and additional channels to test into.
• Manage channel budgets, pacing, and investment allocation.
• Monitor and optimize key performance metrics, including CAC, ROAS, and overall marketing efficiency.
• Oversee paid advertising accounts and provide clear recommendations based on performance insights.
• Collaborate with agency partners to develop and execute acquisition strategies that support both revenue goals and brand standards.
• Lead lifecycle marketing strategy through Klaviyo in partnership with agency, including automated flows, campaigns, segmentation, and audience growth.
• Optimize key customer journeys such as welcome, abandoned cart, post-purchase, win-back, and VIP programs.
• Partner with Marketing and Creative to develop and execute the email marketing calendar.
• Build and expand the SMS program to support customer engagement and retention.
• Review and QA campaigns prior to launch.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field.
• 4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing.
• Experience working with or managing external agencies and marketing partners.
• Strong hands-on knowledge of Meta Ads, Google Ads, and digital attribution platforms.
• Experience with Klaviyo, including lifecycle marketing, segmentation, and deliverability best practices.
• A balance of analytical thinking and creative judgment.
• Ability to translate data into strategic recommendations and business decisions.
• Experience managing both customer acquisition and retention programs.
• Strong organizational skills and comfort working in a fast-paced, collaborative environment.
• Experience with Pinterest, Bing, Shopify, or Feedonomics is a plus.

Preferred

• Experience with Pinterest, Bing, Shopify, or Feedonomics is a plus.
• DTC, lifestyle, retail, or consumer brands preferred.