Performance Marketing Director

Responsibilities

• The Performance Marketing Director is a senior individual contributor role reporting to the Senior Director, Head of Global Marketing and PR, with full accountability for strategy development, hands-on execution, in-market quality, and performance results.
• The Director has a Global remit and owns the Samsung TV Plus performance marketing engine — paid and general media strategies across display, programmatic, and video; performance measurement and attribution; the marketing tech stack; and the Samsung TV surface promotion partnership (Home surface, on-device inventory, CTV, and hardware-integrated campaigns coordinated with Samsung HQ).
• We're looking for an experienced performance marketer with direct hands-on experience running paid media campaigns at meaningful spend levels, fluency in attribution methodology (marketing mix modeling, incrementality testing, lift studies), and a proven track record of contributing to service-level growth metrics such as MAU, retention, and hours of viewing. Experience at a streaming service — SVOD, AVOD, or FAST — is a strong plus. The right candidate is numerate, data-driven, ops-minded, hands-on, and comfortable partnering across Brand and Lifecycle Marketing, Content, PR, Product, and Creative functions to deliver performance outcomes.
• In the first 12 months, this role will complete a performance marketing audit and publish the FY27 performance plan, ship the first fully-automated display ads program at scale, deliver measurable marketing-attributable contribution to MAU growth, and partner with Samsung Ads and Samsung TV HQ counterparts to accelerate the on-device promotional roadmap.
• FAST is the fastest-growing video segment amongst consumers. This role offers the opportunity to work at the forefront of an exploding and ever-evolving media landscape and will play a key role in driving the growth of the Samsung TV Plus business.

Requirements

• 12+ years in performance marketing, growth marketing, or demand-generation roles.
• Direct hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels.
• Fluency in attribution methodology — marketing mix modeling, incrementality testing, lift studies.
• Experience partnering with marketing operations, automation, or martech infrastructure teams — understands the difference between owning the platform and owning the strategy that runs on it.
• Proven track record contributing to service-level growth metrics — MAU, MAU / DAU ratio, retention, hours of viewing, or equivalent watch-time metrics.
• Experience at a streaming service (SVOD, AVOD, FAST) or consumer service where MAU and retention are core metrics is a strong plus.
• Numerate — comfortable owning P&L conversations. Understands unit economics and can defend a decision with data.
• Ops-minded — thinks in systems and cycles. Weekly optimization cadence, monthly reviews, and quarterly re-plans are natural.
• Hands-on — writes own SQL, pulls own reports, briefs own creative.
• Thrives in fast-paced environments with tight deadlines on multiple projects; highly organized, detail-oriented, and able to prioritize effectively under pressure.

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.