Responsibilities

• Develop and execute a holistic performance marketing strategy that optimizes digital channels (Paid Search, Paid Social) to online and offline revenue outcomes.
• Manage a significant ($4M) monthly media budget, making high-level allocation decisions based on marginal ROI, seasonality, and inventory dynamics.
• Build and maintain automated dashboards to track daily spend against quarterly/monthly caps, ensuring budget pacing is accurate and flagging potential over/underspend immediately.
• Partner with the Data & Analytics team + external measurement partners to build a performance media planning framework: including distinct media mixes for markets with Viewing Rooms with, and digital-only markets.
• Design and analyze rigorous A/B tests for ad creative (e.g., static vs. video), landing page variations, and audience targeting strategies.
• Manage, mentor, and develop a high-performing team of performance marketers, fostering their growth in both technical skills and strategic business acumen.

Requirements

• 8+ years of performance marketing experience with three years in a leadership role with the ability to move seamlessly from strategic to tactical as needed.
• Proven experience managing omni-channel budgets (online + offline) at scale, ideally within a Retail/DTC hybrid environment.
• Deep expertise in optimizing performance channels to offline, brick/mortar sales metrics.
• Strong familiarity with measurement frameworks including Media Mix Modeling (MMM) and geo lift/holdout testing.
• Excellent financial acumen; comfortable managing P&L responsibilities, forecasting spend, and justifying budget allocation to executive leadership.
• A collaborative mindset; you are a bridge-builder who works seamlessly with Brand, Creative, Analytics, and Retail teams.

Preferred

• Experience in the Home Goods, Luxury Retail, or Furniture sectors.
• Background in transitioning a digitally native brand into physical retail channels.

Benefits

• Health & Wellness: Medical, Dental, and Vision Insurance available, plus FSA/HSA
• Bonus Program
• Paid Vacation
• Retirement: 401K with Employer Match
• Perks & Discounts: Commuter Benefits, Discounted Gym Membership, Employee Discounted Products, and Friends & Family Discounts
• Additional Incentives: Employee Referral Bonus