Performance Marketing Director at Brightside Marketing | USA

Brightside Marketing

Performance Marketing Director

USA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel paid media strategy across search, social, and programmatic for multiple client verticals.

Own end-to-end paid media across Google, Meta, LinkedIn, TikTok, and programmatic channels.
Strong budget and funnel optimization with $50K–$500K monthly spend.
Deep data-driven approach with CRM data and attribution modeling.

Job Description

Responsibilities

Own day-to-day performance across Google Ads, Meta Ads, LinkedIn, TikTok, Programmatic, OTT/CTV, and Streaming Audio.
Design cross-channel campaigns and budget calendars across fitness, IV therapy, performance, recovery, and wellness verticals.
Drive conquesting strategies using 1st/3rd party data and CRM retargeting.
Build layered segmentation with CRM data, third-party signals, and interest-based inputs.
Architect structures mapped to the funnel: Awareness, Consideration, Conversion, Retention.
Activate retargeting, lookalikes, and persona-based audiences from behavioral signals.
Own day-to-day performance across platforms, including Google, Meta, LinkedIn, TikTok, Snapchat as needed.
Set up and manage tracking: UTM URLs, pixels, conversion APIs, GA4 events, VAST tags.
Conduct A/B tests, landing page experiments, and analyze funnel drop-offs to improve ROI.
Build dashboards (Looker Studio, GA4, SuperMetrics) to measure spend pacing, CPL, CPA, ROAS, and funnel rates.

Brightside Marketing

Brightside Marketing Solutions helps businesses develop strategies to take their marketing and business to the next level. We have worked with clients to create and enhance their overall online presence, grow their social media presence, break in to new markets, and most importantly drive sales. Being a marketing strategy agent, we focus at a high level to understand the most important aspects to drive your business growth rather than focusing on just one aspect. There's a magic formula to the success of your company and if all components aren't working correctly then the desired outcome, ie more sales and business, will not be feasible. If you're curious to learn some ways to take your business to the next level either online or even at a local level, reach out to us for a no-obligation review.

Founded in 2016

Middletown, New Jersey, USA

2 employees

www.brightsidemarketingsolutions.com