Responsibilities

• Responsible for planning, implementation, and maintenance of paid media efforts, under the strategic guidance of the Sr. Manager, Marketing. which includes digital, TV, radio, outdoor and grassroots activation. They will also manage all associated tasks including media buying, trafficking, script writing, production, etc across SSE properties.
• Support all aspects of campaign execution including but not limited to keyword research, writing ad copy, creative ideation and tracking and reporting across search, display, social, etc. for sales-driven and partnership-driven revenue efforts.
• Manage creative assets and media vendors to ensure campaign launches as planned and on time
• Develop Sharks Ice social strategy to help increase brand awareness and conversion of key products.
• Project manage revenue-driven digital marketing campaigns, including trafficking creative elements to ensure that all elements are delivered on time and to specifications.
• Utilize tools like CDC Forms, Formstack, etc. to build and manage sweepstakes rules and forms, lead generation forms for various departments, etc.
• Assist in the execution of the annual promotional calendar including arena giveaways, themed ticket packages, and theme nights.
• Work with content group to align paid and organic social media campaigns to promote the brand, drive traffic and engagement and increase sales
• With guidance from Sr. Manager, Marketing, monitor and gather analytics/research and compile statistics pertinent to planning and execution of marketing campaigns. Leverage analytics to establish benchmarks.
• Assist in the execution of special live events such as street rallies, fan fests, draft parties, gaming tournaments, and skill competitions while working with cross-functional teams to maximize revenue, impact and attendance