Responsibilities

• Build and manage direct relationships with buyers of leads, clicks, and applications in the home services vertical.
• Help launch, grow, and optimize home services campaigns across various platforms.
• Support execution and optimization of email and SMS marketing programs, including lifecycle messaging and campaign performance monitoring.
• Support the build-out of Giraffe’s advertiser network by identifying, pitching, and onboarding strategic partners.
• Collaborate across departments to ensure smooth campaign launches and consistent performance improvements.
• Use data and reporting to identify trends, surface opportunities, and drive decision-making.
• Work closely with internal teams and partners to build scalable systems and operational workflows.
• Manage advertiser accounts from onboarding through optimization and retention.
• Identify new home services partners and pitch our solutions.
• Work with internal stakeholders to ensure campaign accuracy, proper lead delivery, and quality assurance.
• Monitor campaign performance, generate reports, and provide strategic recommendations.
• Support execution of email and SMS campaigns and automated flows (welcome, nurture, re-engagement, etc.).
• Coordinate with tech and media buying teams to troubleshoot tracking issues and performance discrepancies.
• Stay up to date with industry trends, key players, and the competitive landscape.

Requirements

• Performance-minded: You understand the metrics that matter (e.g., CPL, ROI, conversion rates) and are motivated by improving results..
• Industry-savvy: Knowledge of the home services lead gen space is ideal, especially experience with O&O sites or direct advertiser relationships (e.g., Modernize, Angi, LeafFilter, etc.).
• Lifecycle-curious: You have experience in email and/or SMS marketing, marketing automation, or customer lifecycle communications.
• Relationship builder: You excel at building trust, managing expectations, and creating long-term partnerships.
• Operationally sharp: You know how to get things done and thrive in fast-paced environments.
• Data fluent: You’re comfortable with reporting, analytics, and using insights to improve results.
• Must have prior experience in performance marketing, lead generation, lifecycle marketing, or advertiser account management.

Preferred

• Familiarity with platforms like Everflow, CAKE, or similar tracking solutions.
• Hands-on experience with email and/or SMS marketing platforms (Klaviyo, Constant Contact, Mailchimp, Campaigner, etc.).
• Existing relationships with home improvement advertisers are a strong plus.
• Strong Excel/Google Sheets skills and a comfort with data analysis.
• Excellent communication, organization, and time management skills.

Benefits

• Competitive base salary + performance-based bonus potential
• Remote flexibility and strong work-life balance
• Health benefits, wellness programs, and company retreats
• Professional development and career growth opportunities
• Entrepreneurial culture with autonomy and ownership