Performance Marketing Coordinator

Responsibilities

• Support paid media and performance marketing initiatives across Meta, TikTok, Google, Amazon, and other relevant channels.
• Develop working knowledge of major paid media business suites and platform tools, including Meta Business Suite, TikTok Ads Manager, Google Ads, Amazon Ads, and related reporting platforms.
• Assist with campaign calendars, briefs, launch timelines, asset handoffs, approvals, status tracking, and campaign documentation.
• Coordinate with the Performance Marketing Manager, Creative, Ecommerce, Social, Brand Marketing, and external agency partners to help ensure campaigns launch accurately and on schedule.
• Support weekly and monthly performance reporting by compiling data, identifying notable trends, and flagging opportunities or items requiring follow-up.
• Assist with tracking campaign spend, pacing, performance, testing activity, and results under manager guidance.
• Maintain organized documentation of campaign plans, creative assets, reports, testing results, and key learnings.
• Provide administrative and operational support to help the Performance Marketing team execute efficiently.
• Source, evaluate, and maintain a pipeline of prospective TikTok, Amazon, and other affiliate partners aligned with brand and campaign objectives.
• Support the day-to-day coordination of affiliate and performance partnership programs across platforms such as Rakuten, LTK, ShopMy, and other relevant affiliate networks or creator-commerce partners.

Requirements

• 1- 3 years of experience in marketing, digital marketing, paid media, ecommerce, affiliate marketing, influencer marketing, partnerships, public relations, email marketing, or a related field. Relevant internship experience may be considered.
• Strong interest in learning paid media platforms and business suites across Meta, TikTok, Google, Amazon, and other relevant channels.
• Familiarity with, or strong willingness to learn, affiliate platforms, creator-commerce tools, campaign trackers, and reporting systems.
• Strong organizational skills with the ability to manage multiple projects, priorities, deadlines, and follow-up items.
• Analytical mindset and comfort working with spreadsheets, reporting tools, campaign performance data, and shared project-management systems.
• Strong attention to detail, initiative, accountability, and a collaborative working style.
• Clear, professional written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with Google Analytics, Tableau, Triple Whale, Northbeam, Salesforce Marketing Cloud, affiliate platforms, or other marketing platforms is a plus.
• Ability to work in a hybrid environment and be present in the office three to four days per week.