• Support development and execution of full-funnel paid media strategies across digital and offline channels with a focus on B2B audiences.
• Leverage data to inform audience segmentation, product targeting, and channel strategy, ensuring campaigns reach the right users at the right time.
• Manage day-to-day campaign execution and optimization across platforms (e.g. search, social, programmatic, and off-site channels)
• Establish and apply measurement frameworks to evaluate campaign effectiveness, including performance marketing metrics, brand KPIs, and incrementality.
• Conduct A/B testing and experimentation, translating results into actionable insights and continuous optimization strategies.
• Deliver weekly insights and recommendations grounded in deep analysis of campaign performance and broader market signals.
• Perform brand lift studies, social listening, and audience analysis to better understand engagement and perception.
• Provide data-driven recommendations on budget allocation, channel mix, and campaign strategy to improve overall performance
• Collaborate cross-functionally with marketing, analytics, and business stakeholders to ensure alignment and drive informed decision-making.
• Contribute to the team’s best practices through documentation and knowledge sharing.

• Bachelor’s Degree required.
• Minimum 3 to 6 years of hands-on paid media experience.
• Strong proficiency with media platforms, such as Google Ads, LinkedIn, and Meta (Facebook/Instagram).
• Experience executing and optimizing campaigns, including creative testing and retargeting strategies.
• Direct and programmatic buys and retargeting audience configuration.
• Understanding of attribution models, conversion tracking, and cross-channel performance measurement.
• Proficiency in Excel for data analysis and reporting.
• Ability to communicate insights and recommendations clearly to stakeholders.
• Exposure to multi-channel campaigns, including offline or off-site media.
• Ability to communicate effectively with stakeholders and manage client relationships

Preferred Qualifications:

• Experience from a marketing/advertising agency or consulting firm
• Google Ads certification
• Experience with advanced measurement approaches (e.g., incrementality, brand lift)
• Familiarity with audience segmentation and targeting approaches, particularly for B2B audiences

WHAT WE HAVE TO OFFER:

Because we know how important our people are to the success of our clients, it’s a priority to make sure we stay committed to our employees and making Beyondsoft a great place to work. We take pride in offering competitive compensation and benefits along with a company culture that embodies continuous learning, growth, and training with a dedicated focus on employee satisfaction and work/life balance.

• Competitive hourly compensation of $50–$60/hour based on experience with clear expectations and pay transparency
• Non-exempt, billable-time role, providing consistent client exposure and the opportunity for approved overtime when project needs allow
• Remote position, working with high-visibility enterprise clients
• 8 paid company holidays plus 1 floating holiday
• Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
• 401(k) retirement plan with company match, supporting long-term financial wellness
• Comprehensive company-sponsored benefits for eligible employees and their families, including:
• • Medical, dental, and vision insurance
  • Health Savings Account (HSA)
  • Short- and long-term disability coverage
  • Employee Assistance Program (EAP)
  • Basic life and AD&D insurance
• Optional voluntary benefits, allowing employees to customize coverage to their needs:
• • Health Care and Dependent Care FSAs
  • Commuter benefits
  • Voluntary accident and critical illness coverage
  • Voluntary long-term care
  • Additional life and AD&D insurance