Responsibilities

• Plan, execute, and optimize paid search campaigns across Google Ads, Microsoft Ads, and secondary search engines .
• Develop and implement bidding strategies, audience segmentation, and A/B testing to maximize ROAS and cost efficiency .
• Monitor key KPIs and make data-driven adjustments to improve CTR, conversion rates, and overall campaign performance .
• Leverage Google Analytics, Looker Studio, and other reporting tools to track and analyze campaign performance.
• Translate complex datasets into actionable insights and present findings through dashboards and reports .
• Collaborate with cross-functional teams to inform strategic marketing decisions.
• Serve as a point of contact for clients, ensuring their paid media strategies align with business objectives.
• Provide regular performance updates , insights, and recommendations to drive continuous improvement.
• Stay up to date with industry trends and platform changes to proactively identify new opportunities .

Requirements

• Search Engine Marketing Knowledge – Some experience with Google Ads and Microsoft Advertising , including basic campaign optimization .
• Data Analysis & Storytelling – Strong Excel skills with the ability to translate data into compelling insights and actionable strategies.
• Collaboration & Teamwork – A team player who can support multiple projects and contribute to an inclusive, “all-in” culture .
• Communication Excellence – Clear and effective communicator across in-person, virtual, and written interactions.
• Critical Thinking & Ownership – Proactive problem-solver who takes initiative, challenges the status quo , and advocates for clients.

Preferred

• Social Media Advertising (Nice to Have) – Familiarity with paid social media campaigns on platforms like Facebook, LinkedIn, or TikTok is a plus.

Benefits

• Flexible working situations: Want to work from an office full time? OK. Only want to work from an office occasionally? That’s OK too. Digital Nomad? Still OK. We encourage our on-site employees to come into our offices once week. As for candidates not based in New York, this will be a fully remote opportunity.
• Educational opportunities: Anyone on staff can take advantage of the Crealytics’ Academy, providing growth opportunities in including language instruction, certification training, and professional development, among dozens of other skill-based courses.
• International exposure: With offices in NYC, Berlin and Mumbai, we give our staff access to the best thinking on three continents and learning opportunities that come from working on global accounts.
• We also offer all the standard packages – full health and dental benefits, 401K, flex time, and tons more.
• This role is for someone who values learning, collaborating, and pioneering. Crealytics has been successful for over 15 years due to the passion and creativity of its people. If you see yourself continuing that tradition, we can’t wait to meet you. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.