Responsibilities

• Own performance optimization by mining user data to guide ROI-driven marketing decisions.
• Define metrics and run A/B/multivariate tests to measure marketing impact.
• Develop automated dashboards and present findings to senior Marketing & Sales leadership.

Requirements

• Salesforce Proficiency: Demonstrated experience using Salesforce
• Data Visualization: Mastery of Tableau (or similar tools) to create performance dashboards and visualize user behavior relative to KPIs.
• Statistical Expertise: Proven ability to implement and analyze statistical tests to measure marketing impact on business metrics.

Preferred

• Predictive Modeling: Experience or passion for building models that forecast growth and future user trends.
• Strategic Advisory: The ability to not just "pull data," but to help leadership define the questions that should be asked in the first place.
• Full-Funnel Marketing Knowledge: Familiarity with the unique data perspectives of acquisition, retention, and brand marketing across both online and offline channels.