Performance Marketing Analyst - Paid Social

New York, USA (Hybrid)

$100K/yr – $130K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

The role is hands-on with platform-native campaign execution across Meta, TikTok, Snap, Reddit, and X. You own end-to-end tracking, data quality, and conversion optimization, and you iterate on experiments to drive scale. The position emphasizes growth through performance and building scalable systems.

Job Description

Responsibilities

  • Platform-Native Operator: You live inside the ad platforms — Meta, TikTok, Snap, Reddit, and X. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, and optimizing performance in real time rather than strategizing from a distance.
  • Execution Over Theory: You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move.
  • Technical Ownership: You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering.
  • Signal Density Obsession: You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data.
  • Conversion Systems Thinker: You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it.
  • Experimentation Mindset: You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t.
  • Growth Through Performance: You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale.
  • Built for Scale: The idea of scaling a product that’s redefining how people interact with sports and prediction markets excites you — and you want to be the one pulling the growth levers that make it happen.

Benefits

  • 100% health premiums covered
  • 99% dental & vision covered
  • 401(k) with 4% company match
  • HSA + $1,080 annual company contribution
  • $27/day lunch stipend when working from our NYC office
  • $35/day dinner stipend when working from the NYC office after 6:30pm
  • Meaningful equity for every employee, regardless of role
Novig logo

Novig

Novig is America's #1 Sports Prediction Market.

Founded in 2021
New York, New York, USA
39 employees (5 in marketing)

Traffic Signals

Monthly Visitors
125.6K
Traffic Source Mix
Search
20.5%
Direct
67%
Referral
9.6%
Social
2%
Paid
0.8%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
3 (8% of company)
Median Career Experience
6 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$99.9M
Last Raise
$75M
Series B, 26 days ago

Funding History

  • Feb 2026
    Series B • $75M
  • Aug 2025
    Series A • $18M
  • Apr 2024
    Seed

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