Performance Marketing Analyst, Paid Social & Display

New York City, NY (Hybrid)

$78K/yr – $102K/yrIntern/New GradFull time

Posted 6 weeks ago

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Job Summary

Own the hands-on, data-driven support for paid social and display campaigns, with a focus on campaign QA, feed health, and budget pacing to drive efficiency and volume.

  • Campaign Ops: Build, launch, and QA across paid social/display with strict adherence to naming, UTM, and creative guidelines.
  • Feed & Catalog Health: Maintain product feeds, flag issues, and partner with seniors to fix gaps and mismatches.

Job Description

Responsibilities

  • Assist with building, launching, and QA-ing campaigns across paid social and/or display platforms (creative trafficking, catalog updates, audience implementation, and pixel/tag checks).
  • Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.
  • Help maintain and optimize product feeds
  • Support day-to-day management of large-scale product feeds and associated catalog sales campaigns.
  • Flag feed or catalog issues and partner with more senior teammates and XFN partners on fixes.
  • Monitor pacing and performance
  • Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics.
  • Surface anomalies quickly and assist in root-causing and correcting them.
  • Contribute to optimizations
  • Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets.
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Etsy

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. Etsy Inc. employees – whether a team member of Etsy or Depop – tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.Founded in 2005, Etsy is headquartered in Brooklyn, NY with additional offices in Dublin and Mexico City. As of December 31, 2024, our marketplaces connect 8 million active sellers – including over 5 million on Etsy.com, 80% of whom are women – and 95 million active buyers in nearly every country in the world. In 2024, we facilitated over $12 billion in transactions.

Founded in 2005
Brooklyn, New York, USA
8.9K employees (1,831 in marketing)