Responsibilities

• Track Ad Lifecycles: Monitor ads from initial planning in ClickUp to launch in Meta Ads Manager and Google Ads.
• Daily Reporting: Deliver daily performance reporting detailing spend, results, and key metrics to show which ads are working and which aren't.
• Monitor Spend: Track which ads are picking up spend day-to-day and flag early winners and losers.
• Traceability: Match live ads back to their source ideas and briefs in ClickUp so every ad is traceable to its concept.
• Hypothesis Tracking: Track the specific hypotheses we are testing and report whether each idea is performing or falling flat.
• Data Management: Keep ClickUp updated so the team always has an accurate, current view of what is live and how it is performing.
• Provide Recommendations: Surface trends, patterns, and actionable recommendations from the raw data to help guide creative and spend decisions.

Requirements

• Hands-on experience with Meta Ads Manager reading and interpreting ad performance data.
• Familiarity with ClickUp (or a comparable project management tool) for tracking tasks and ideas.
• Working knowledge of Google Ads.
• Comfortable working with numbers and turning raw ad data into clear, simple daily reporting.
• Strong attention to detail and highly organized—able to match ads across multiple platforms without losing track.
• Reliable and consistent, as this is a daily reporting role.
• Clear communicator who can explain what the data means, rather than just reporting the numbers.

Preferred

• Experience in a DTC (Direct-to-Consumer) / e-commerce or high-volume creative-testing environment.
• Familiarity with tracking creative hypotheses or structured ad testing.