Performance Marketing Analyst

Forest Lake, MN (On-site)

$60K/yr – $85K/yrIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive PPC campaigns across Google Ads, Meta, Amazon, and retail partners to maximize RoAS for Bare Home.

  • Own setup and optimization of paid search and social campaigns across multiple platforms.
  • Must-have: Strong analytics with GA4 and Looker to guide spend decisions.
  • Standout: Cross-functional integration with Shopify/TripleWhale for seamless tracking.

Job Description

Responsibilities

  • Set up and create PPC campaigns on Google Ads, Meta Ads, Bing Ads, Amazon Advertising, and retail partner platforms (Criteo, Target, Walmart, Kohl's, Wayfair, Bed Bath & Beyond)
  • Optimize campaigns by adjusting bids, targeting settings, demographics, and ad creatives to maximize ROAS and conversions
  • Develop compelling ad copy and visuals that align with our sustainable bedding brand identity
  • Analyze campaign performance using tools like Google Analytics, TripleWhale, and Looker Studio to track KPIs (e.g., ROAS, CPC, conversion rates)
  • Evaluate keyword performance and targeting settings to refine campaign strategies
  • Conduct A/B testing and audience segmentation to improve ad effectiveness
  • Analyze marketing content, product listings, product page content, and ad content to ensure alignment with brand goals and customer appeal
  • Provide data-driven recommendations to optimize content for conversions and engagement
  • Monitor website analytics via Google Analytics and TripleWhale to assess user behavior, traffic sources, and conversion funnels
  • Identify opportunities to improve website performance and support retargeting efforts
  • Generate actionable reports and insights to guide budget allocation and campaign adjustments
  • Collaborate with our in-house team to integrate ad campaigns and analytics with Shopify and TripleWhale for seamless tracking

Requirements

  • - Bachelor's degree in statistics, data analysis, analytics, mathematics, or a related field
  • - Strong analytical mindset with coursework or projects in data analysis, statistical modeling, or data visualization
  • - No prior professional experience required; relevant internships, academic projects, or coursework in marketing or analytics are a bonus
  • - Proficiency in Excel or Google Sheets; familiarity with Python, R, SQL, or data visualization tools (e.g., Tableau) is a plus
  • - Keen interest in digital marketing and eagerness to learn PPC platforms (Google Ads, Meta Ads, Amazon Advertising, etc.)
  • - Familiarity with Google Analytics (GA4 preferred) and basic understanding of web analytics
  • - Digital marketing bootcamp certification strongly preferred (University of Minnesota Digital Marketing Boot Camp or similar)
  • - Detail-oriented with strong problem-solving skills to interpret data and optimize content
  • - Excellent communication skills and ability to work in a collaborative, fast-paced environment
  • - Self-motivated with ability to thrive in an entrepreneurial environment
  • - Passion for data-driven marketing and measurable results
  • - Eagerness to learn new platforms and adapt to changing marketplace dynamics
  • - Google Ads Search or Display Certification
  • - Google Analytics certification
  • - Facebook Ads Manager certification
  • - Any other relevant digital marketing certifications

Preferred

  • - Digital marketing bootcamp certification strongly preferred (University of Minnesota Digital Marketing Boot Camp or similar)
  • - Certifications: Google Ads Search or Display Certification, Google Analytics certification, Facebook Ads Manager certification, Any other relevant digital marketing certifications
  • - Relevant internships, academic projects, or coursework in marketing or analytics are a bonus

Benefits

  • Compensation & Benefits:
  • - Medical, Dental, and Vision Insurance
  • - Short-term Disability and Life Insurance
  • - 401(k) with Company Match
  • - Paid Time Off and Holidays
  • - Professional development opportunities in a fast-growing company
  • - Competitive Salary and career advancement working directly with CEO
  • - Performance-based bonus opportunities
Bare Home logo

Bare Home

2.0 Glassdoor

With over 400,000 glowing reviews and an average rating of over 4.5 stars for our award winning, eco-conscious, affordable bedding and home goods, Bare Home is a great choice for your career. Featured in Inc. 5000 seven out of the last eight years, Bare Home is looking for talent to grow with us. How We Started:Born out of frustration from health conditions, our founder, Josh Pribyl, started eliminating harmful chemicals from his home. What he found was that it was nearly impossible to find sheets that were transparently labeled for chemicals. And organic sheets? They were horribly expensive. So he decided to create something better. Fast-forward several years, we’re still a family run business based in Minnesota selling around $100 million dollars of products a year. We’ve stayed true to our roots: great products at a great value. Our Values:Sustainability: Sustainability is at the core of everything we do. Whenever possible we choose organic materials, environmentally conscious and ethical business practices. Quality: Our meticulously crafted products are rigorously tested against a list of over 1,000 harmful substances and certified by leading third party global organizations and endure hundreds of quality checks making it an easy choice to buy safer products for you and your family.Affordability: Bare Home® was born from a quest to make better home goods available to everyone. By stripping out the middleman, we bring low-cost, high-quality bedding directly to consumers.Sound good to you? We’d be thrilled to have you become part of our team!

Founded in 2008
Forest Lake, Minnesota, USA
55 employees (13 in marketing)
21% recommend to a friend

Traffic Signals

Monthly Visitors
82.1K
Monthly Google Ads Budget
$9.2K
Traffic Source Mix
Search
47.6%
Direct
44.2%
Referral
4.8%
Social
2.4%
Paid
0.9%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
5 (9% of company)