Performance Marketing & ABM Manager

Austin, TX (On-site)

$90K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid performance and ABM-enabled growth initiatives across Google and LinkedIn ads for a B2B SaaS team.

  • Own paid campaigns and experiment calendar for CTR and cost efficiency.
  • Must-have: Hands-on Google Ads and LinkedIn Ads execution.
  • Standout: ABM groundwork and cross-functional growth scope.

Job Description

Responsibilities

  • Own daily execution and optimization of paid campaigns across Google Ads, LinkedIn Ads, and select emerging channels.
  • Build, launch, and refine experiments to improve CTR, conversion rates, and cost efficiency.
  • Develop audience strategies based on ICP segments, buying committee data, and first-party intent.
  • Create campaign performance dashboards and weekly reporting summaries.
  • Manage landing page alignment with paid campaigns and coordinate CRO tests.
  • Lead early ABM program development (account selection, segmentation, targeting logic).
  • Partner with Growth and Sales to refine account lists and support early 1:1 or 1:few initiatives.
  • Prepare the foundation for ABM platform adoption (e.g., 6Sense, RollWorks, Propensity) in early to mid 2026.
  • Build and manage cross-functional projects for the growth team.
  • Collaborate with Product Marketing on messaging and content for paid channels.
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One Model

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One Model is the people analytics platform for great companies and their thriving people. Our People Data CloudTM platform ensures that the best talent decisions are made across the entire organization. Unlike traditional HR analytics tools, One Model takes all the heavy lifting out of data extraction, cleansing, modeling, analytics, and reporting of enterprise workforce data. People Data CloudTM is uniquely transparent, exposing the upstream transformations, calculations, and manipulations to ensure consistently ethical people decisions while maintaining the security and privacy that human resource management demands. Our platform is not destructive, so your source data and data models survive with the evolution of your business. One Model unlocks the untapped value in your organizational data, restoring control of the people function to HR leadership and reducing the burden on data engineers, data scientists, and HR business partners.

Founded in 2014
Austin, Texas, USA
168 employees (17 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
25.1K
Monthly Google Ads Budget
$333
Traffic Source Mix
Search
32.7%
Direct
48.1%
Referral
10.9%
Social
6.7%
Paid
1.2%

Headcount Trend

Current headcount: ~168

Marketing Team

Marketing Team Size
13 (8% of company)

Funding

Total Funding
$44.8M
Last Raise
Series B, 2 years ago