Responsibilities

• Plan, launch, and optimize paid media campaigns across platforms to drive awareness, leads, and customer acquisition with an emphasis on Google Ads and Meta.
• Manage and continuously optimize Google Ads campaigns, including keyword management, negative keyword implementation, bid adjustments, and ad copy refreshes.
• Own day-to-day campaign performance, monitoring key metrics and making data-driven optimizations to improve conversion rates and return on ad spend.
• Run structured testing and experimentation across messaging, targeting, channels, and creative to improve performance and reduce cost per acquisition.
• Produce ad copy and basic creative assets to support campaign execution and speed to launch.
• Partner with internal teammates to test and improve landing page performance through A/B testing and conversion optimization.
• Analyze campaign data and attribution signals to identify performance trends and opportunities for improvement.
• Manage campaign workflows, timelines, and deliverables to ensure campaigns launch on time and operate efficiently.