Responsibilities

• Plan, launch, and optimize paid media campaigns across platforms to drive awareness, leads, and customer acquisition with an emphasis on Google Ads and Meta.
• Manage and continuously optimize Google Ads campaigns, including keyword management, negative keyword implementation, bid adjustments, and ad copy refreshes.
• Own day-to-day campaign performance, monitoring key metrics and making data-driven optimizations to improve conversion rates and return on ad spend.
• Run structured testing and experimentation across messaging, targeting, channels, and creative to improve performance and reduce cost per acquisition.
• Produce ad copy and basic creative assets to support campaign execution and speed to launch.
• Partner with internal teammates to test and improve landing page performance through A/B testing and conversion optimization.
• Analyze campaign data and attribution signals to identify performance trends and opportunities for improvement.
• Manage campaign workflows, timelines, and deliverables to ensure campaigns launch on time and operate efficiently.

Requirements

• 3+ years of hands-on experience managing paid media or performance marketing campaigns.
• Strong proficiency with Google Ads and experience managing large campaign structures.
• Experience running and optimizing campaigns on Meta.
• Proven ability to improve campaign performance through testing, experimentation, and data-driven optimization.
• Strong copywriting skills for ad creative and campaign messaging.
• Ability to create basic visual assets using tools such as Canva or similar platforms.
• Comfort using AI tools to support marketing workflows and campaign optimization.
• Office Requirements: We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.
• A stable work environment with designated workspace and access to high-speed internet.
• US-based and legally able to work full time in the US. Sponsorships are not available at this time.

Preferred

• Based in the PST or MST time zones
• Experienced in testing and optimizing landing pages
• Comfortable editing videos for Meta ads
• Experience working in an agency
• Experience managing or collaborating with an ad agency
• Proven track record running paid media for SaaS or e-commerce products
• Familiarity with the church or nonprofit sector

Benefits

• Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.