Lead performance marketing for SoLo Funds with end-to-end paid media strategy and cross-functional execution.

• Own end-to-end paid media strategy, optimization, and CAC/ROI targeting.
• Must-have: 4+ years of performance marketing with Google Ads and Meta Ads.
• Standout: Proficient in Kochava, SQL/Looker, and data-driven optimization at scale.

Responsibilities

• Performance Strategy & Execution: Lead the end-to-end strategy for paid acquisition channels, focusing on driving high-quality growth for both Lenders and Borrowers.
• Channel Management & Optimization: Manage and optimize performance across Google Ads, Meta Ads, and other key paid channels to hit CAC and ROI targets.
• Media Tracking & Attribution: Own the tracking and attribution of paid performance by maintaining proficiency with MMPs (Kochava) and integrating data through tools like Segment
• Data-Driven Growth: Utilize SQL, Looker, and Mixpanel to query and analyze campaign performance, providing actionable insights for optimization.
• Experimentation: Design and run constant A/B tests on creative, bidding strategies, and landing pages to improve funnel efficiency.
• Budget Management: Responsibly manage and scale monthly media spend to maximize acquisition volume while maintaining efficiency.
• Cross-Functional Collaboration: Work closely with the creative and product teams to ensure our paid efforts are aligned with our brand and product roadmap.

Requirements

• 4+ years of experience in performance marketing managing paid media opportunities
• Extensive experience with Google Ads and Meta Ads: You understand all the "bells and whistles" required to optimize these platforms for maximum performance.
• Technical Proficiency with MMPs: Direct experience working with Kochava (or similar MMPs) to track and attribute mobile app performance.
• Data Literacy: Experience tracking paid performance with internal data analytic tools and dashboards (e.g., Looker, Google Data Studio).
• Strong Analytical Mindset: You can interpret complex data sets from attribution platforms like Appsflyer, Kochava, or Google Analytics to drive strategy.
• Great Communication: You can translate performance data into compelling insights for the broader team.

Preferred

• Large Scale Budget Experience: You have managed $100K+ monthly spend budgets with a proven track record of maintaining efficiency at scale.
• Scaling Mindset: Experience optimizing current channel setups while proactively testing and scaling new, untapped acquisition channels.
• AI-Forward Approach: You lean into AI tools and best-in-class practices to automate and optimize paid media campaigns.
• Experimentation First: You are proactive, experimentation-forward, and find yourself asking "why not?" much more often than "can I?"
• Industry Experience: Experience in FinTech, financial services, or two sided marketplace environments is a huge plus.
• Bonus, previous FinTech startup experience. Used to a high pace, high accountability environment.

Benefits

• Remote Workplace
• Unlimited Vacation Policy
• Full Healthcare Benefits
• 401K Offered