Performance Marketer at SoLo Funds | USA | $100K/yr – $135K/yr

SoLo Funds

Performance Marketer

USA (Remote)

$100K/yr – $135K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid acquisition strategy and execution for lender/borrower growth with data-driven optimization.

Own end-to-end paid performance strategy and execution for lender and borrower growth.
Must-have: 4+ years in performance marketing managing paid media.
Standout: Kochava, Looker, and cross-channel attribution experience.

Job Description

Responsibilities

Performance Strategy & Execution: Lead the end-to-end strategy for paid acquisition channels, focusing on driving high-quality growth for both Lenders and Borrowers.
Channel Management & Optimization: Manage and optimize performance across Google Ads, Meta Ads, and other key paid channels to hit CAC and ROI targets.
Media Tracking & Attribution: Own the tracking and attribution of paid performance by maintaining proficiency with MMPs (Kochava) and integrating data through tools like Segment
Data-Driven Growth: Utilize SQL, Looker, and Mixpanel to query and analyze campaign performance, providing actionable insights for optimization.
Experimentation: Design and run constant A/B tests on creative, bidding strategies, and landing pages to improve funnel efficiency.
Budget Management: Responsibly manage and scale monthly media spend to maximize acquisition volume while maintaining efficiency.
Cross-Functional Collaboration: Work closely with the creative and product teams to ensure our paid efforts are aligned with our brand and product roadmap.

Requirements

4+ years of experience in performance marketing managing paid media opportunities
Extensive experience with Google Ads and Meta Ads
Technical Proficiency with MMPs: Direct experience working with Kochava (or similar MMPs) to track and attribute mobile app performance
Data Literacy: Experience tracking paid performance with internal data analytic tools and dashboards (e.g., Looker, Google Data Studio)
Strong Analytical Mindset: You can interpret complex data sets from attribution platforms like Appsflyer, Kochava, or Google Analytics to drive strategy
Great Communication: You can translate performance data into compelling insights for the broader team

Preferred

Large Scale Budget Experience: You have managed $100K+ monthly spend budgets with a proven track record of maintaining efficiency at scale.
Scaling Mindset: Experience optimizing current channel setups while proactively testing and scaling new, untapped acquisition channels.
AI-Forward Approach: You lean into AI tools and best-in-class practices to automate and optimize paid media campaigns.
Experimentation First: You are proactive, experimentation-forward, and find yourself asking "why not?" much more often than "can I?"
Industry Experience: Experience in FinTech, financial services, or two sided marketplace environments is a huge plus.
Bonus, previous FinTech startup experience. Used to a high pace, high accountability environment.

Benefits

Remote Workplace
Unlimited Vacation Policy
Full Healthcare Benefits
401K Offered

SoLo Funds

4.0 Glassdoor

SoLo Funds is the premier AI-powered community banking solution providing unparalleled returns and access to capital for millions of Americans, fueled by its AI-enhanced decentralized loan marketplace, pioneering cooperative yield-producing accounts, and community empowering banking services. Built for real people by real people, SoLo enables everyday individuals to borrow personal loans at more affordable rates and earn industry-leading returns — decentralized and free from the systemic inefficiencies of traditional banking. Our platform is powered by a community of members rooted in trust, transparency, and a shared commitment to financial well-being.Founded in 2018 by Travis Holoway and Rodney Williams, SoLo pioneered a new model of financial services — equitable, empowering, and people-led. Since then, we’ve facilitated over $1 billion in transactions, with groundbreaking innovations in lending, banking, and WealthTech. As we lead the next era of AI-powered financial services, our mission remains clear: to build a financial system grounded in community, autonomy, efficiency, and access for all.

Founded in 2018

Los Angeles, California, USA

68 employees (5 in marketing)

www.solofunds.com

68% recommend to a friend

80% CEO approval