Responsibilities

• Omnichannel Strategy Development Across Multiple Partners: Architecting integrated marketing roadmaps that align with partner business objectives, identifying the ideal "marketing mix" across (e.g. SEO, SEM, Paid Social, Email, and Content).
• Budget Allocation & Forecasting: Analyzing historical data and market trends to recommend optimal budget distribution across channels to maximize Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
• Audience & Market Research: Conducting deep-dive research into buyer personas, competitor landscapes, and industry trends to ensure messaging and targeting are laser-focused.
• Campaign Performance Analysis: Aggregating data from various platforms (Google Analytics, CRM, Ad Managers) to provide a holistic view of campaign health, moving beyond surface-level metrics to find true business impact.
• Continuous Optimization: Proactively identifying "friction points" in the marketing funnel and recommending A/B tests, landing page tweaks, or creative pivots to improve conversion rates.
• Cross-Functional Collaboration: Acting as the bridge between Account Management, Creative, and Technical teams to ensure that the "big picture" strategy is executed accurately and that downstream impacts are managed.
• Partner Reporting & Consultation: Translating complex data sets into "human" insights for clients, explaining not just what happened, but why it happened and what the next strategic move should be.
• Strategic Troubleshooting: Serving as the lead "problem solver" when a campaign underperforms, diagnosing whether the issue lies in the audience targeting, the creative, the landing page, or the technical setup.
• If local to Easton, Maryland, the ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days).
• All other duties as assigned by iFrog Leadership.

Requirements

• Bachelor’s degree in Marketing or related field.
• 3+ years marketing agency experience.
• Working knowledge of the automotive industry.
• Ability to create comprehensive marketing strategy, execute, and optimize it.
• Ability to review, synthesize, and provide actionable insights on marketing performance.
• Working knowledge of marketing strategies, metrics, analyses, and interpretations.
• Proficient in Google Analytics and/or Google Ads and/or other ad platforms
• Recent Google Analytics certification(s).
• Excellent written and spoken English skills.
• Comfortable presenting and talking to management.

Preferred

• Automotive Products such as (e.g. Facebook AIA, Google VLAs)
• Experience in project management.
• Working knowledge of dealer specific CRM and/or DMS

Benefits

• Valuable medical, dental, and vision insurance: We also contribute towards your premiums.
• Company paid life insurance coverage
• Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays.
• Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.