Jope

Performance / Growth Marketing Manager

USA (Remote)

$94K/yr - $116K/yr (Est.)Mid Level2+ years expContract

Posted 3 months ago

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Job Summary

Drive growth for Jope by owning creative, performance, and partner management across paid acquisition channels for a fast-growing DTC pet brand.

  • Lead the creative pipeline and full-funnel tests for Meta and Google to improve CAC and ROAS.
  • Must-have: 2–5 years in DTC ecommerce with proven ability to scale acquisition.
  • Standout: Direct exposure to founders and ownership of a critical growth lever.

Job Description

Responsibilities
  • Own and scale our creative pipeline for acquisition channels, primarily Meta and Google
  • Drive full-funnel performance, from ad creative to landing page conversion
  • Manage and align our external partners: ad agencies, CRO agency, and freelancers
  • Build tight feedback loops: analyze performance, test fast, and turn insights into growth
  • Own creative QA and ensure compliance
  • Manage the website optimization roadmap
  • Support expansion into new acquisition channels
  • You'll work closely with the founder, who retains ownership of media buying.