Responsibilities

• Own the paid acquisition strategy across Paid Search, Paid Social, and emerging growth channel
• Drive customer acquisition while optimizing CAC, conversion rates, and revenue growth
• Design, execute, and scale high-impact marketing experiments across landing pages, creatives, audiences, and channel
• Continuously analyze campaign performance and make data-driven optimization decision
• Develop testing frameworks around attribution, incrementality, and channel performance
• Partner closely with Product, Sales, Operations, and Creative teams to identify new growth opportunities
• Lead creative testing by providing strategic direction on messaging, ad concepts, and conversion optimization
• Monitor key growth metrics and deliver actionable insights to leadership

Requirements

• For4+ years of experience managing paid acquisition in a high-growth startup or technology company.
• Proven success scaling paid search and paid social campaigns while maintaining acquisition efficiency.
• Strong analytical mindset with experience in attribution, experimentation, and performance optimization.
• Comfortable operating in a fast-paced, lean environment with significant ownership.
• Experience managing meaningful advertising budgets and driving measurable business outcomes.
• Ability to balance strategic thinking with hands-on campaign execution.
• Marketplace or zero-to-one growth experience is a strong plus.

Preferred

• Experience Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics Looker or similar BI tools
• SQL (preferred)
• Excel / Google Sheets
• Landing page optimization platforms
• Attribution & analytics tools

Benefits

• 100% employer-paid Medical, Dental & Vision insurance
• 401(k) with employer match
• Unlimited PTO
• Daily catered lunch & dinner
• $100/month wellness stipend
• Pre-tax commuter benefits
• Bi-annual company off-sites
• Relocation assistance available
• Visa sponsorship and transfers supported (including H-1B, OPT, TN)