Responsibilities

• Lead our creative strategy across influencer video, UGC, and paid social, with one clear goal: more downloads.
• Direct and manage our influencer collaborations and video editors, turning raw footage into content that performs.
• Build a creative testing system (hooks, formats, angles, and CTAs) and scale what works.
• Lead the creative for our Meta and TikTok campaigns, making sure every asset is built to convert.
• Read creative performance (watch time, clicks, conversion to install) and translate the data into the next round of content.
• Keep a steady flow of fresh creative so our content and ads never go stale.

Requirements

• Proven experience in creative strategy, with a strong focus on growth and performance marketing, and social content, ideally for apps or brands.
• A track record of video or ad creative that drove measurable results, not just views.
• Deep understanding of short-form video (TikTok, Reels, Shorts) and what makes people stop scrolling.
• Experience creating and directing creative for paid campaigns on Meta and TikTok.
• A strong creative eye combined with genuine comfort reading data.
• Experience writing briefs and directing creators, influencers, and editors.

Preferred

• Experience scaling creative at an early-stage startup.
• A sense for storytelling and emotion, not just performance.