Responsibilities

• Use customer research to figure out what angles, formats, and messaging will convert
• Research organically to understand what our customers are already consuming — and turn viral organic videos into paid ad concepts
• Analyze winning ads to create iterations that scale further
• Write scripts and ad copy for UGC creators and static ads
• Write creative briefs for creators everything film winning ads
• Run creative meetings and manage timelines to keep production moving fast
• Allocate resources across budget, team, and tools to maximize output
• Manage video editors through the full production pipeline
• Work closely with our UGC Manager to align on briefs, creator direction, and final delivery
• Translate performance data into new creative concepts and iterations

Requirements

• 4+ years of experience in performance creative strategy or paid media creative within DTC or e-commerce
• Proven experience developing Meta ad concepts that drive measurable results
• Strong understanding of performance marketing metrics — hook rate, CTR, thumb stop ratio, CPA
• Experience writing scripts, ad copy, and detailed UGC briefs
• Deep familiarity with UGC-style ads and short form video
• Ability to use customer research and avatar frameworks to develop angles
• Experience managing creative teams including designers and video editors
• Comfortable running creative meetings and managing multiple projects simultaneously
• Strong eye for organic content trends and ability to turn viral videos into paid ad concepts
• Deep familiarity with AI tools and a track record of using them to improve creative output and speed

Preferred

• You get energized finding the exact emotional trigger that makes someone stop scrolling
• You enjoy generating new ad ideas constantly and seeing them turn into real performance results
• You love working closely with data and performance metrics to guide creative decisions
• You like building systems that turn one winning ad into dozens of variations
• You get excited about scaling winners and cutting losers fast
• You're obsessed with what people are watching organically and how to turn that into paid creative