Performance Creative Designer

Miami, FL (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own the end-to-end development of cross-channel paid social creative, from ideation through lightweight production and analysis, to unlock client acquisition at scale.

  • Lead cross-channel creative planning
  • Prototype and iterate assets quickly
  • Deliver actionable creative insights to drive conversions

Job Description

Responsibilities

  • Lead the development and evolution of cross-channel paid social creative planning (Meta, TikTok, Pinterest, etc.), ensuring every static and motion video serves a clear performance purpose, hits the client acquisition goal, whilst remaining on brand.
  • Be hands-on and executional, jumping into video editing software and graphic design tools to spin up rapid prototypes, test new hooks, or polish assets when agility is key.
  • Utilize tools such as Adobe Suite to create ad creatives to high standards.
  • Collaborate seamlessly with our internal suite of strategists, paid media managers, and UGC specialists, providing clear creative briefs and direction to ensure the vision is flawlessly executed.
  • Collaborate on performance reporting with media buyers, moving beyond vanity metrics to deliver meaningful creative analysis and actionable insights that demonstrate what actually drives conversions.
  • Support the Performance Creative Director on ownership of client performance KPIs, continuously refining creative strategies to meet and exceed scale and efficiency targets.

Requirements

  • 3+ years of experience concepting and producing direct response paid social creative for brands. While agency experience is preferred, you’ll be confident working in a fast-paced, multi-client environment.
  • A genuinely paid-first mindset. You don’t just use social media; you understand the psychology of the scroll. You have a deep knowledge of what makes a thumb-stopping static, an engaging motion design piece, or a native-feeling UGC ad.
  • A creative thinker who can back up your ideas with data. You enjoy the challenge of ideating creative variations, hooks, and angles that land culturally and hit specific business KPIs.
  • Executionally proficient . You have the graphic design and video editing skills (e.g., Adobe Suite, CapCut, Figma) required to execute quick wins, iterate on existing assets, and build templates independently.
  • Excellent organisational skills, with the ability to manage multiple creative pipelines, asset variations, and tight production deadlines seamlessly.
  • High levels of ambition and drive, with a genuine passion for producing best-in-class performance creative that delivers tangible commercial impact for brands.
  • Strong communication and relationship-building skills, with the ability to seamlessly bridge the gap between analytical media buyers, internal creative specialists, and external clients.

Benefits

  • For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
The Social Shepherd logo

The Social Shepherd

2.5 Glassdoor

We're a social-first agency with offices in the UK & US, with a talented team of creative and data-driven marketers.Our core capabilities are Social, Paid, Creative, Influencer, Strategy & Insights.

Founded in 2018
London, England, GBR
74 employees (43 in marketing)
38% recommend to a friend

Traffic Signals

Monthly Visitors
86.6K
Traffic Source Mix
Search
57.1%
Direct
32.6%
Referral
6.8%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
39 (53% of company)
Marketing Roles Posted (Last 30 Days)
4