Performance Creative Designer (Remote US) at Directive | Irvine, CA | $70K/yr – $90K/yr

Directive

Performance Creative Designer (Remote US)

Irvine, CA (Remote)

$70K/yr – $90K/yrMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the motion and design production for performance-driven digital campaigns, turning audience data into scalable creative and CRO-tested assets across social platforms.

Design ownership: motion, landing pages, and video cutdowns aligned to platform specs.
Testing and validation: build and run A/B tests and CRO experiments with tools like Optimizely, Unbounce, and Crazy Egg.
Research-driven iteration: use user research, heatmaps, and usability feedback to guide design decisions.

Job Description

Responsibilities

Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
Support Directive's own marketing with compelling creative that helps us stand out
Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs
Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg
Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
Continuously iterate and refine designs based on feedback, data insights, and testing outcome

Directive

The world's largest B2B brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps. It's time for B2B companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive. You can find our talented team in the Americas, EMEA, and APAC!

Founded in 2014

Irvine, California, US

211 employees (116 in marketing)

directiveconsulting.com