Responsibilities

• Write concise, direct-response copy for landing pages, email, social ads, paid search, and direct mail that reflects Rocket Loans' voice, messaging strategy, and business objectives
• Develop lifecycle and nurture email campaigns that build trust, drive engagement, and strengthen lifetime value
• Help optimize web copy for SEO/SEM discoverability and citability while maintaining brand integrity and conversion focus
• Maintain brand consistency and copy freshness across all owned channels by updating messaging and refining copy on a regular cadence
• Follow test learnings and other performance insights to inform copywriting strategy, measure performance, and identify opportunities for optimization
• Collaborate with marketing, product, creative, and engineering teams to ensure brand alignment, copy implementation, and strategic execution
• Support brand initiatives including press release drafting, media relations, and earned media efforts

Requirements

• 3–5 years of experience writing and editing copy for a variety of channels
• Portfolio required
• Bachelor's degree in journalism, English, communications, or a related field
• Comfortable working in Figma (no design experience needed)
• Experience working with project management tools (e.g., Wrike, Monday, Confluence)
• Proven ability to manage competing priorities and deliver projects on time
• An appetite for feedback and high level of comfort receiving notes from stakeholders and legal; it's okay to "kill your darlings"
• Real interest in how to make the next asset even better; curiosity about who our clients are, what they want, and the right way to show up for them
• Excellent at proofreading and self-editing for spelling, punctuation, and grammar
• Energized by coming up with new concepts—you're a creative problem-solver by nature

Preferred

• Experience writing for consumer brands in highly-regulated industries (finance, housing, healthcare/pharma, automotive, CPG)
• You've been responsible for correctly applying asterisks and disclaimers
• Experience drafting press releases or supporting affiliate relations and earned media

Benefits

• Check out our full list of Benefits and Perks.