Responsibilities

• Paid ad copy for Meta and Instagram (hooks, headlines, body copy, CTAs)
• Organic Instagram captions and hooks
• Email sequences for lead nurture and patient reactivation
• Occasional landing page and DM outreach copy

Requirements

• Have a strong portfolio of direct response copy for ads, email, and organic social
• Understand how to write to someone in pain or frustrated with their health
• Can write in a brand voice that is confident, human, and results-driven
• Know how social media platforms work and how people behave on them
• Meet deadlines without being chased and follow through on what you say you will do
• Take feedback well, stay curious, and are always looking to improve your craft
• Are resourceful and think for yourself. If something isn't working, you don't wait to be told. You identify the problem, find a solution, and execute. That might mean leveraging AI tools, trying a new angle, or rethinking the approach entirely
• Can research a topic you don't know and write about it credibly
• Think beyond individual pieces and understand how copy fits into a bigger brand
• Believe that people deserve more than average and bring that standard to everything you produce
• SEO and long form content experience is a plus but not required. If you understand ads and Instagram, we can grow from there

Preferred

• SEO and long form content experience is a plus but not required. If you understand ads and Instagram, we can grow from there