Responsibilities

• Design high-performing static and motion creative for paid advertising across Meta, Instagram, TikTok, Google, YouTube, and emerging platforms
• Create and optimize landing pages that maximize conversions while maintaining exceptional user experience
• Produce multiple creative variations for A/B testing, continuously iterating based on campaign performance
• Design graphics, illustrations, promotional assets, and campaign creative that align with marketing objectives
• Collaborate with copywriters, media buyers, and marketers to transform campaign strategies into compelling visual executions
• Balance creativity with performance by applying marketing principles, audience psychology, and conversion-focused design
• Maintain visual consistency across multiple brands while adapting creative to different audiences and campaign goals
• Optimize designs for mobile-first experiences and platform-specific best practices
• Organize design assets and maintain efficient creative workflows
• Stay current on advertising trends, platform updates, and emerging creative best practices to continuously improve campaign performance

Requirements

• 3–5+ years designing paid advertising creative or digital marketing assets
• Strong portfolio showcasing high-performing advertisements, landing pages, and digital campaigns
• Expert proficiency in Adobe Creative Suite, Figma, and Canva
• Deep understanding of advertising design, visual hierarchy, typography, color, and conversion-focused layouts
• Experience designing creative specifically for Meta, Instagram, TikTok, Google Display, YouTube, and other paid media platforms
• Ability to create multiple concepts quickly without sacrificing quality
• Strong understanding of mobile-first design principles and responsive landing page design
• Excellent communication and collaboration skills
• Comfortable working in a fast-paced environment with multiple concurrent campaigns
• Strong attention to detail while maintaining speed and efficiency

Nice to Have

• Experience working closely with paid media or performance marketing teams
• Knowledge of conversion rate optimization (CRO) and landing page best practices
• Experience using performance metrics (CTR, CVR, CPA, ROAS) to inform creative decisions
• Motion graphics, animation, or short-form video editing experience
• Experience with AI-assisted creative workflows and rapid creative production
• Familiarity with creative testing frameworks and performance marketing methodologies