Responsibilities

• Partner with payments and treasury leadership to translate business strategies into integrated marketing plans and initiatives.
• Support the marketing of treasury management solutions and payments offerings, including BuseyPayments, ensuring alignment with established business direction and market focus.
• Collaborate with product and treasury partners to support product launches, enhancements and lifecycle marketing efforts that reflect defined positioning and client strategies.
• Bring forward client insights, competitive tactics and market observations to inform marketing approaches and enhance message effectiveness.
• Attend payment sales meetings – connect opportunities to further support the treasury and payments roadmap and bring back overarching initiatives to the marketing team.
• Develop and deliver sales enablement tools—including presentations/pitches, sales sheets/collateral, video content (demos, how tos, about us, expert positioning, etc.) and client guides—to support sales-led client engagement strategies.
• Align marketing resources and messaging with sales priorities and go-to-market positioning, in partnership with payments goals.
• Collaborate with sales and product partners to support cross-sell and upsell efforts across deposit, payments and treasury solutions.
• Support activation through tradeshow participation, sales presentations, client engagement efforts and relationship-building initiatives
• Maintain ongoing feedback loops with frontline sales and relationship teams to refine materials and ensure alignment with client needs and sales outcomes.