Responsibilities

• Manage and optimize paid search campaigns across Google Ads to drive qualified leads and improve cost-per-acquisition
• Launch, scale, and expand campaigns across multiple geographic markets with a focus on performance and ROI
• Conduct keyword research, competitor analysis, and market expansion planning to inform campaign strategy
• Oversee advertising budgets and allocate resources effectively across 20+ markets and locations
• Continuously monitor campaign performance and implement optimizations to enhance results
• Develop and test ad copy, landing page strategies, and bidding approaches to maximize conversions
• Implement and manage conversion tracking, attribution models, and performance analytics
• Track, analyze, and report key metrics, including cost per lead, conversion rates, and cost per acquisition
• Leverage offline conversion data and CRM-integrated lead quality metrics to refine campaigns
• Build and maintain dashboards and performance reporting for internal stakeholders
• Collaborate with marketing leadership, analytics, and admissions teams to improve lead quality and campaign effectiveness
• Stay up to date with platform updates, new advertising features, and industry best practices

Requirements

• Bachelor's Degree in Marketing, Business, or a related field and the following:
• Expert knowledge of Google Ads with 8+ years of PPC/paid search experience
• Proven experience managing lead-generation campaigns and large advertising budgets across multiple markets
• Skilled in optimizing campaigns for cost per acquisition (CPA) and lead quality
• Experience with Google Analytics/GA4, conversion tracking, and CRM-integrated or offline lead tracking
• Proficient in data analysis and reporting tools (Looker Studio, Power BI, Excel)
• Strong understanding of digital marketing strategy, attribution models, and campaign optimization
• Excellent analytical, problem-solving, and decision-making skills
• Exceptional organizational, time-management, and communication skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays)
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Medical, dental, vision, long-term disability, and life insurance
• Generous 401(k) with up to 6% employer match