Responsibilities

• Own the Patient & Consumer Marketing Capability
• - Develop and execute integrated patient and consumer marketing strategies that advance the Integrated Communications vision and support business priorities.
• - Translate business priorities into scalable engagement programs that strengthen therapy awareness, generate demand and deepen customer relationships.
• - Connect customer insights, content strategy, customer journeys, growth marketing, multichannel activation and analytics into integrated customer experiences.
• Own Patient & Consumer Engagement Strategy
• - Develop integrated engagement strategies that support patients and caregivers throughout the customer journey.
• - Design and continuously optimize end-to-end customer journeys across awareness, consideration, engagement, conversion and long-term relationship building.
• - Develop audience segmentation, lifecycle marketing and personalization strategies that improve customer engagement and business performance.
• - Lead patient and caregiver insights to inform marketing strategy, messaging and customer experience design.
• - Partner closely with Commercial Marketing, Medical Education, Regional Marketing and Digital teams to ensure patient engagement strategies align with business priorities while delivering a consistent customer experience across all touchpoints.

Requirements

• Bachelor's Degree
• Minimum of 10 years of relevant experience with 7+ years of people or program managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of people or program managerial experience.

Preferred

• Experience in consumer marketing, patient marketing, integrated marketing, brand marketing or demand generation within medical device, pharmaceutical, consumer healthcare or other regulated healthcare industries.
• Demonstrated success developing integrated marketing strategies that influence consumer behavior and deliver measurable business outcomes.
• Experience building end-to-end customer journeys and integrated engagement strategies.
• Strong understanding of direct-to-patient (DTP), direct-to-consumer (DTC), growth marketing, CRM, marketing automation, content strategy and multichannel engagement.
• Strong analytical mindset with experience leveraging marketing performance data to drive strategic decisions.
• Experience leading patient or consumer marketing within a global medical device, pharmaceutical, consumer healthcare organization.
• Experience building and scaling patient engagement, demand generation or integrated marketing capabilities.
• Experience managing integrated marketing campaigns across multiple therapies, brands or product portfolios.
• Experience with Salesforce Marketing Cloud, CRM platforms, marketing automation and digital analytics.
• Experience leveraging AI, personalization and emerging technologies to improve customer engagement and marketing effectiveness.

Benefits

• Health, Dental and vision insurance ,
• Health Savings Account ,
• Healthcare Flexible Spending Account ,
• Life insurance, Long-term disability leave ,
• Dependent daycare spending account ,
• Tuition assistance/reimbursement ,
• Simple Steps (global well-being program).
• Incentive plans, 401(k) plan plus employer contribution and match ,
• Short-term disability ,
• Paid time off ,